Album Promotion – Song Graphics and Interview Videos

"Get to know me."

Directed by: Beatrice Naujalyte

Each year, the IE University Music Club produces an album of original songs. In order to promote the second edition of this project and encourage streaming, I produced a series of videos in which I interviewed the musicians involved in each song and designed a series of graphics diving deeper into the lyrics.

The inspiration

Inspired by the Genius “Verified” series, in which a musician shares their creative process behind a song, I decided to apply this video concept to the album promotion of our university band.

The videos

For each song, I invited the songwriter (and in some cases the musicians and producers) to shoot an interview, which I filmed two parts. First, I asked a basic set of questions in a Q&A format. Then, I played the song on a speaker and allowed the interviewee to pause the song at any point to comment on particular sections of it.

In editing these videos, I cut together the best clips from these sections in order to tell the most concise and compelling story, adding the original song file and displaying lyrics in text overlays.

Filmed by: Beatrice Naujalyte and Catalina Gros Pereira
Edited by: Beatrice Naujalyte
Watch the full video here.

Filmed by: Beatrice Naujalyte, Emiliana Botero, and Sophia Iatrou.
Edited by: Beatrice Naujalyte
Watch the full video here.

Filmed by: Beatrice Naujalyte and Catalina Gros Pereira
Edited by: Beatrice Naujalyte
Watch the full video here.

Graphic Design

In order to announce the album’s release, I designed a carousel post of graphics for each song, featuring a lyric, a quote from the songwriter, and song credits.

Find my other graphic design projects here.