Social Media Promotion – Sophisticated Creative Direction for Valentine’s Day Concert

Photography. Photoshoot for university Music Club - woman sitting and posing with a circle of pink light shining at her

Photoshoot We began by gathering inspiration for the photoshoot that would define the style of the entire campaign: gradient color backgrounds, projected symbols and text, and hazy focus. We coordinated a studio shoot with the band members, utilizing plastic color filters, a projector, and a lens filter coated in vaseline to achieve the desired effects. […]