Hi, I’m Beatrice!

I’m passionate about turning ideas into stories. Experienced at creating engaging content and a whiz with numbers. Skilled in integrated marketing strategy, copywriting, and consumer research 👩🏼‍💻 Currently…

➜ A junior at IE University studying B.A. in Communications and Digital Media.

➜ Making YouTube videos and newsletters about life as a student in sunny Madrid 🌤️

since 2018, i’ve been uploading videos to a youtube channel of 300K+ subscribers.

I take a lot of pride in offering clear advice through immaculate visual storytelling and a sprinkle of humor. Four of my videos have earned 1M+ views, and I’ve been featured in a Spanish and American newspaper.

I created & grew an email newsletter to 25,000 readers and a 60% open rate. I’ve sharpened my writing skills and developed a personable tone that my readers love.

In 2020, I launched a digital product, using automated email marketing and a multi-channel campaign to promote it.

To run all of this, I built some well-oiled systems for ideation & execution. I even built a knowledge base containing all of my processes and top tips for my virtual assistant.

Starting in 2022, I managed communications for my university’s music club

I poured my heart into this project, stretching my photography and graphic design skills.

I created an online & offline strategy for every concert, produced photoshoots and posters, and cultivated community engagement. I achieved 30% increased event attendance and 60% increase in Instagram following.

I’m particularly proud of an original interview series I produced, delving behind-the-scenes into the production of the band’s original album.

see a preview BELOW

I was a consumer insights & branding analytics extern for beats by dr. dre in 2023.

Through this experience, I stumbled upon an interest in consumer research. I conducted 7 in-depth customer interviews to analyze the origins of the over-ear headphone trend amongst Gen Z. I earned an Outstanding distinction for my work and was the only extern selected from my cohort to present to the Head of Consumer Insights, Camille Barbier.

I’m great with these…

and Also…

SEO
Social Media Strategy
Email Marketing
Customer Research
Presentations
Project Management

I'M HAPPIEST WHEN DESIGNING EFFICIENT WORKFLOWS,  MAKING PROJECTS SHINE, AND TELLING STORIES THAT WOW. LET'S TALK ABOUT WORKING TOGETHER.