Hi, I’m Beatričė! 👋
I’m a data-oriented marketer, currently in my final year of a Bachelor’s in Communication and Digital Media at IE University. Skilled in consumer research, writing, and strategy; obsessed with designing efficient processes and finding answers to questions 👩🏼💻
I was a strategy intern at Ogilvy Chicago.
I’ve never seen my strategic thinking and research skills develop so quickly. I challenged myself to seek feedback and poke at my strategy until it was bulletproof. I summarized industry reports, conducted competitive audits, and learned to use research tools like BAV. As a cherry on top, my team’s social-first campaign for Jimmy Dean’s Griddle Cakes won 2nd place in the intern project!
I was a consumer insights & branding analytics extern for Beats by Dr. Dre.
Over 8 weeks, I realized I loved consumer research. I designed a quantitative survey and conducted 7 in-depth interviews with Gen Z to analyze the origins of the over-ear headphone trend. I earned an Outstanding distinction for my work and was the only extern selected from my cohort to present to the Head of Consumer Insights.
I grew a youtube channel to 300K+ subscribers.
Starting in 2018, I offered tips on studying, personal development, and everything in-between through immaculate visual storytelling and a sprinkle of humor. I collaborated with prestigious brands, had four videos surpass 1M views, and was featured in a Spanish and American newspaper.
my skills
LANGUAGES
English
Lithuanian
Spanish
DESIGN
Adobe Photoshop
Adobe Lightroom
Final Cut Pro
Canva
Elementor
MARKETING
ConvertKit
Squarespace
Wordpress
BAV
Excel
Squarespace
PRODUCTIVITY
Notion (ask to see my custom templates!)
Trello
Google Tools
PowerPoint
Keynote