July 2017 – present
In high school, I started a productivity & personal development YouTube channel called The Bliss Bean which has since grown to 290,000 subscribers and 17 million views. I’ve used various formats like newsletters, podcasts, and short-form content, working with brands such as Squarespace, Skillshare, and the Gates Foundation to produce creative social media campaigns.
Branding & Business Analytics Remote Extern
Beats by Dr. Dre
August 2023 – September 2023
I conducted in-depth interviews and secondary research to understand the resurgence of over-ear headphones amongst Gen Z. I also used Microsoft Excel to analyze a set of tweets for brand sentiment. I completed the 8-week externship with Outstanding distinction and was selected to present findings to Head of Consumer Insights, Camille Barbier. Check out my presentation to learn more about the “Gen Z kids these days”!
IE University Music Club
September 2022 – May 2023
I planned online & offline marketing campaigns for concerts (see one of my favorites here), managed a social media content calendar, directed photo and video shoots, and edited promotional posters and video in Adobe Photoshop and Final Cut Pro X. I grew Instagram following by 60% and produced a guide with best practices for my successors in the role.
June 2018 – October 2020
I worked with over 30 clients to plan and coordinate senior portrait, family, and couples’ photoshoots, developing my personal style and becoming proficient in Adobe Lightroom
Bachelor in Communications & Digital Media
IE University – School of Business
September 2021 – May 2025
Google Tools, WordPress, email marketing (ConvertKit, Mailchimp), Squarespace, SEO, Instagram, YouTube, content planning, customer research.
Adobe Photoshop, Adobe Lightroom, Adobe Premiere, Final Cut Pro X, editorial photography, videography, graphic design.
Project management, written communication, Notion.